Itineraris Inclusió Social

Corporate identity. Branding.

Corporate identity design for Itineraris d’Inclusió Social, a institucional service dedicated to the comprehensive care of socio-labor needs and socio-health and educational support. Its objective is vital: to equip users with the tools to improve their quality of life.

The new visual identity is based on the metaphor of the “path to follow.” Using the arrow as a symbol of orientation, it guides and directs users. Its overlapping layers show the different levels of support (educational, social, health) that make up the social network.

The brand is vibrant, conveying vitality and dynamism, moving away from drab institutional codes.
A modern and empathetic image that dignifies the public service.

The logo and its graphic development across the various corporate applications instantly communicate its function: a service that guides you (arrow) through different levels of support (layers) towards better social integration.