Mercat d’Aldaia

Corporate identity redesign and identity manual development.

A new brand design defines a municipal space that is renewed, updated, and aimed at a broader audience.

Under a clearer, more distinctive concept, the design was based on the market’s structure and its entrances, generating an easily recognizable and dynamic graphic design. Accompanied by a descriptive legend, the new image updates the market’s most traditional sector and provides a more functional, versatile, and contemporary design.

In addition to the brand, a corporate identity manual was developed to define and define its applications and styles across different media.