Aspai

Naming. Corporate identity. Packaging. Web design and programming

Naming, design, and development of the new ASPAI brand. Website and online store design.

A revolutionary concept of a traditional bakery with a showroom. Top-quality sourdough bread. Tradition and innovation come together to create a disruptive combination in the sector—neither better nor worse, simply different.
We reimagined the vision of the traditional bakery with an artisanal yet contemporary image. The brand’s graphic strategy fosters and reinforces this narrative through colors, shapes, and the composition of elements, with a direct and colorful image.