Aspai: Tómate tu tiempo

Exposition design. Campaign graphic image.

Space and graphic design for “Tómate tu tiempo. Diseño, artesanía y nutrición”, an exposition by Aspai obrador. 

Following a five-year partnership, we staged an event that traces Aspai’s entire journey as a business. Our goal was to convey to the public the importance of brand positioning across every facet of the company—from corporate communication and interior design to the development of its visual identity.

The concept is rooted in two pillars that set Aspai apart: the product and time. We highlighted the bread itself by using its silhouettes as a compositional element, while also representing the long fermentation process —which gives the bread its high nutritional value— by arranging the loaves in a way that evokes an analog clock.

We developed every aspect of the exhibition with the intention that it could function as a temporary, traveling event. The result is a high-impact visual design that conveys Aspai’s natural yet unconventional character.