Fruits de la Terra

Corporate identity. Packaging. Art direction. Editorial design. Web design

Brand and packaging redesign for Fruits de la Terra. Art direction, layout, and product catalog design.

A company passionate about the truffle industry, it grows its own fresh truffles in Tinença de Benifassà and handcrafts high-quality truffle and derivative products.

With the aim of revamping its image and reflecting the gourmet values ​​and maximum quality that the brand required, an exclusive typeface was created for the corporate identity, featuring a nod to the holm oak leaf, the tree on whose roots the truffle is cultivated. This graphic approach was developed for the product labeling and packaging, giving the products their own identity and authentic character.