Hidrau
Corporate identity. Editorial design. Art direction. Web design. Video editing.
Global design and communications project for Hidrau Model S.L., a world leader in piano bench manufacturing and technological development.
The brand redesign approach and its applications present a unique and original typographic approach, with a character more in line with current brand values of technology and design while retaining a traditional, artisanal, and elegant touch.
Its volume and contrast connect with the sensoriality of the musical environment in which it is immersed.
The graphic strategy expands into catalog layout, video editing, and web development. The image maintains a clean and clear structure in which the product and technological development take center stage.
