La casita de las flores

Corporate Identity. Web Design

Redesign of the ‘La casita de las flores’ brand. Web design.

A new, fresher, and more contemporary approach that, without losing the essence of the customer, reflects the brand’s new values ​​from a functional and aesthetic perspective.
In a traditional sector like this, it was important to stand out and opt for a cleaner approach, allowing the brand to endure over time without being lost in the product.
The graphic strategy proposes multiple graphic options that coexist with the brand and reinforce its identity, making it more recognizable and memorable.

Following this concept, we applied it to the corporate website, where we emphasized the pleasure and well-being that flowers bring to our customers, creating a colorful and inspiring art direction.