Aquest Nadal tots som CAdA

Visual Identity. Campaign image

A vibrant campaign design to revive local commerce at Christmas.

Under the slogan “Aquest Nadal tots som CAdA” (This Christmas we are all CAdA), we developed a concept based on collective identity. The communication strategy of this campaign seeks to blur the line between “shopkeeper” and “customer,” conveying that local businesses are a living organism of which everyone is a part.

The visual solution involves using a collective, immediate, and purely digital language transferred to the physical medium: emoticons, designing an exclusive set of Christmas-themed emoticons.
This approach provides an immediate connection and a lighthearted tone that resonates with all generations, from digital natives to more traditional audiences.

The proposal prioritizes clarity of message without losing its playful character. It’s a campaign designed to bring a smile and generate empathy.
A visual identity that demonstrates that local businesses can be just as modern and appealing as any major brand.