Un castell per al Poble

Corporate identity.

Brand design for the 20th Anniversary of Alaquás Castle.

A cultural, educational, and social space acquired by the people of Alaquás after its expropriation 20 years ago.
Accompanied by the slogan “A castle for the people,” the commemorative anniversary brand aims to open the castle’s doors to the people. A minimalist, synthesized, and clean approach is developed in a dynamic, symbolic graphic that maintains the essence of the castle’s own brand. A variable color system supports each of the possibilities/actions.