Digitalizing Agent for Digital Kit Grants

Objective:

Expanding the SME’s online presence by creating a website and/or providing services that provide basic online positioning.sico en internet.

Features and services:

• Domain: Registration of a new domain for the beneficiary SME for a minimum period of twelve months. The domain will remain fully owned by the SME.
• Hosting: Hosting of the developed website for a minimum period of twelve months.
• Website design: Web structure with a minimum of three pages or sections. Pages or sections of a website are considered elements such as the home page (landing page), company presentation, contact form, product description, contact information, sitemap, etc.
• Responsive web: The designed web pages must be adapted to function on all types of devices.
• Accessibility: The design must meet the AA level conformance criteria of the WCAG-2.1 Guidelines.
• Self-management: A content management platform must be provided to the beneficiary, allowing them to modify the content of their web pages independently, without the need to rely on the support of the provider.
• Basic internet positioning: Positioning of basic business information, contact information, and company profile on major websites, business networks, or business and professional directories.
• Search engine optimization (basic SEO): Keyword analysis, on-page SEO for two pages or sections, indexing, and ranking content.

We address the following audiences:

• Segment I: Companies with 10 to 50 employees
• Segment II: Companies with 3 to 9 employees
• Segment III: Companies with 0 to 3 employees

Digital solution cost:

• Between €2,000 and €4,500 * + VAT

* These prices are approximate and will be adapted to the needs of each company and the characteristics of each project.

Objective:

Creation of an online store for the purchase and sale of products and/or services using digital means for their exchange.

Features and services:

• Creation of the online store or e-commerce and registration of the product catalog: Production of a catalog by registering, importing, or uploading the SME’s products or items. The number of references to be uploaded by the digitizing agent must be at least 100 product references, unless the SME does not have this number, in which case it may be less.
• Payment methods: Configuration and integration of payment methods.
• Responsive design: The designed e-commerce solution must adapt to function on all types of devices.
• Accessibility: The design must meet level AA conformance criteria of the WCAG-2.1 Guidelines.
• Basic online positioning: Positioning of basic business information, contact information, and company profile on major websites, business networks, or business and professional directories.
• Search Engine Optimization (Basic SEO): Keyword analysis, on-page SEO for two pages or sections, content indexing and ranking, and quarterly monitoring reports.
• Self-management: A content management platform must be provided to the beneficiary, allowing them to modify the content of their web pages independently, without the need for support from the provider.
• Shipping Methods: Configuration and integration of digital and physical shipping methods for products sold by the beneficiary in the online store.

We address the following audiences:

• Segment I: Companies with 10 to 50 employees
• Segment II: Companies with 3 to 9 employees
• Segment III: Companies with 0 to 3 employees

Digital solution cost:

• Between €2,000 and €5,500 * + VAT

* These prices are approximate and will be adapted to the needs of each company and the characteristics of each project.

Objective:

Promote beneficiary companies on social media.

Features and services:

• Social Media Plan: Definition and implementation of a social media strategy aligned with the SME’s mission and vision, relevant and connecting with potential customers, and building loyalty among existing users.
• Social Media Monitoring: Periodic monitoring and control using benchmark metrics to quantify results and verify whether the objectives set in the strategy are being met.
• Network Optimization/Social Media Audit: Analysis of the different social channels to optimize performance.
• Social Media Management: Administration of the SME’s profile/user profile on at least one social media platform.
• Weekly Posting: Publication by the digitalization agent of a minimum of 4-8 posts per month.

We address the following audiences:

• Segment I: Companies with 10 to 50 employees
• Segment II: Companies with 3 to 9 employees

Digital solution cost:

• Between €2,500 and €4,500 * + VAT

* These prices are approximate and will be adapted to the needs of each company and the characteristics of each project.

Objective:

Digitize and optimize customer relationship management.

Features and Services:
This solution includes a number of hours dedicated to parameterization to define the specifics of the marketing processes, as well as for data loading.
– Segment I (10-less than 50 employees): 40 hours of parameterization.
– Segments II (3-less than 10 employees) and III (0-less than 3 employees): 30 hours of parameterization.
This process is essential for the subsequent implementation and deployment of the digitalization solution, which will provide, at a minimum, the features and services detailed below:

• Customer management: The solution must store and allow the query of each customer’s data from the moment they are registered as a business opportunity and the simulation of product or service purchases.
• Lead management: The solution must allow for the registration of new leads manually or through file imports. The data associated with leads must allow for their commercial management with the goal of converting them into customers. The solution must include the functionality for parameterizing business rules for assigning leads according to different criteria.
• Opportunity management: The solution must manage all business opportunities that involve sending offers and quotes to the potential customer or lead. In addition, the solution must consider the status of each opportunity (under analysis, offer submitted, under negotiation, won, canceled, etc.).
• Sales actions or tasks: The solution must offer the ability to create sales actions and tasks, both manually and automatically.
• Reporting, planning, and commercial monitoring: The solution must offer tracking solutions using KPIs, pipelines, and others, with different levels of information aggregation depending on the user profile of the solution. It must be able to generate reports for tracking and monitoring commercial activity, including efficiency ratios, phase status, pipeline, and other measurable attributes (such as products, quotes, etc.), and according to channels, profiles, roles, and/or commercial phases. These reports may display, at a minimum, monthly, cumulative, and/or comparative data between different commercial years.
• Alerts: The solution must allow the display of Customer Alerts in graphical formats of different types (icons, pop-up messages, etc.).
• Document management: The solution must include software for centralized document management, capable of inserting and/or linking documents related to commercial activity and those provided by the customers themselves.
• Responsive Design: The solution’s interface must be responsive, meaning it must adapt to work on all types of devices.
• Integration with various platforms: Availability of APIs or Web Services for consolidating information and data across the entire company.

We address the following audiences:

• Segment I: Companies with 10 to 50 employees
• Segment II: Companies with 3 to 9 employees

Digital solution cost:

• Between €3,500 and €7,500 * + VAT

* These prices are approximate and will be adapted to the needs of each company and the characteristics of each project.

Objective:

Digitize and/or automate business processes related to the operational or productive aspects of the beneficiary companies.

Features and Services:
This solution includes a number of hours dedicated to parameterization to define the specifics of the marketing processes, as well as for data loading.
– Segment I (10-less than 50 employees): 60 hours of parameterization.
– Segments II (3-less than 10 employees) and III (0-less than 3 employees): 45 hours of parameterization.
This process is essential for the subsequent implementation and deployment of the digitalization solution, which provides, at a minimum, the features and services detailed below:

• Digitalization and/or automation of processes and workflows: The solution must allow for the digitalization and/or automation of processes such as:
  • Accounting/Finance: Accounts receivable/payable, asset management, and generation of closing and balance sheets, etc.
  • Invoicing: Automation of invoicing processes with the generation of budgets, delivery notes, and invoices.
  • Projects: Control of budgets, costs, estimates, resource optimization, etc.
  • Inventory: Forecasting, stock levels, shipments, distributions, returns and cancellations, etc.
  • Purchasing and Payments: Management of purchase orders and suppliers
  • Human Resources: Management of human resources, payroll, etc.
  • Logistics: Fleet and route management, among others.
• Integration with various platforms: The solution must have APIs or Web Services for integration with other tools.
• Upgradable: The solution must be upgradeable with new versions.
• Scalable: The solution must be able to adapt to potential growth or changes in the SME’s business structure.

Compliance: The solution must enable the beneficiary to ensure compliance with the Regulation governing the invoicing obligations of Royal Decree 1619/2012, as well as any applicable regulations. In particular, the invoicing and accounting, inventory, and purchasing and payment processes must guarantee the integrity, preservation, accessibility, legibility, traceability, and unalterability of records in accordance with applicable regulations.

We address the following audiences:

• Segment I: Companies with 10 to 50 employees

Digital solution cost:

• Between €3,500 and €7,500 * + VAT

* These prices are approximate and will be adapted to the needs of each company and the characteristics of each project.