The paper-based company catalog as a brand visibility tool
A printed catalog should be an extension of a company’s corporate identity, just as any product or medium that can serve to give visibility to a brand should be.
Therefore, a catalog, whether product or corporate, must be completely consistent with the corporate identity and be another means of company communication.
And speaking of visibility, although in the age of digitalization the digital catalog reigns supreme, in this article we will highlight the value of the paper catalog, with which we want to recapture the pleasure of touching the catalog, having it on the table or on the shelf, being able to glance through it while having a coffee, or being able to point out what interests us most.
Considering that the product catalog is the work tool of a company’s salesperson, its presentation and use must be practical, functional, easy to use, and very clear.
Under all these premises, when designing a catalog, we carry out the entire process, since every detail is important and we cannot leave anything to chance. We begin with art direction, product photography, font selection, layout, graphic design, finishing and paper options… We devise and implement all the steps required to design the right catalog for each company.
In fact, a catalog can sometimes be considered a work of art, as design is essential when presenting it and ensuring that clients choose to have it prominently displayed in their office. For this reason, the visibility that a paper catalog provides will never be achieved with a digital catalog, which, of course, has many other advantages.
At Angelgráfico, we are experts in both corporate and product catalog design and can help you design the one that best suits your needs.
For example, in the case of the shirt design and manufacturing company Passaport, we have been designing the product catalog for each season for years, basing the graphic design on product trends. In this way, the corporate identity remains as a foundation, always identifying the company, but adapted to the current market trends in each sector.
This combination makes Passaport’s product catalogs easily identifiable, eye-catching, and current, as well as highly practical.
Regarding the corporate catalog, the design always faithfully follows the corporate identity, as in most cases, it is a powerful tool for raising the company’s profile.
When we work with a client who lacks a clear editorial line, the graphic design is designed to serve as a corporate identity. Ultimately, the goal is always to build a brand image.
If you’d like us to design your company’s corporate or product catalog, please contact us. We can show you the catalogs we design annually and implement a customized project for you.
