Corporate communication is absolutely everything that comes from a company because everything a company does or says has an impact on society and, therefore, on its potential customers.
That’s why at Angelgráfico we offer 360º communication services and we want you to understand the importance of everything you do and say as a company in generating the desired image and prestige, in order to win over your potential customers or, in the worst case, turn them into your worst haters.
In a single article, we won’t be able to tell you about all the tools that communication puts at your disposal or all the services we can offer you at Angelgráfico, so we’ll start by telling you some key points of corporate communication and why you should carefully consider all your actions as a company.
Years ago, advertising was the channel companies had to communicate with the outside world with the goal of reaching their customers and convincing them that their product was the best and that they should buy it to be happy. Advertising was even something magical, like the Freixenet ad on New Year’s Eve, or the El Almendro ad, or the Gordo lottery ticket at Christmas. We looked forward to those ads every year to see what story they told, and the whole country was moved by them.
In the digitalized society we live in, moving potential customers is more difficult due to the number of impacts we receive daily from online and offline media: television, billboards, street furniture, social media, email marketing… We receive so many impacts that it’s difficult to get people to focus their minds on what truly interests them.
But there is a surefire way to achieve this. It’s about communicating from the heart, communicating with purpose. Today, it’s no longer enough to make the best ad in the world or have the best design or the best social media campaign. Now we need the message to be honest, not only so that it reaches our recipient, but so that it remains in their minds. So that they fall in love with our brand and get excited about our products. Like when we were children and went to bed on Three Kings’ Night hoping to receive the gift we had requested in our letter because that was the one and only that one we wanted.
When a company communicates, it must do so with the goal of improving people’s lives in mind. Before launching a new impact on society, ask yourself: Will what I’m about to say improve someone’s life? Will someone smile? Will someone be happier? If the answer is yes, we’ll move forward with our communication.
And this can only be achieved by companies that are in love with their profession and what they offer to society. From the heart and with great honesty, we can then develop a communication plan that allows us to show potential clients who we are and why they should choose us.
At this stage, Angelgráfico can help you with our services because we have a multidisciplinary team of professionals who cover all areas of communication.
Our graphic design services range from the creation of corporate identity, online and offline communication, editorial and packaging design, website development, and spatial design.
We also develop customized digital solutions that boost companies’ competitiveness and help them streamline their daily tasks. Now, we also find ourselves at a great moment to promote the digitalization of companies thanks to the Digital Kit program, of which we are a digitalization agent and which will be active throughout 2024.
But of course, what is the best tool for each company? We can help you figure it out. We’ll analyze your true needs with you and support you on your corporate communications journey.
If you want to communicate from the heart, but with a professional direction and clear objectives and strategy, contact us. We’ll be happy to assist you.
