Learn about the benefits of generating global communication campaigns
Communication is one of the fundamental pillars of a company, public or private entity, or organization that helps convey its values, objectives, and activities to society. Therefore, it is very important that all information emanating from an entity be consistent in form and content.
Without this consistency, information can reach society in a distorted manner and fail to produce the desired effects. One of the tools we recommend at Angelgráfico for generating continuous, positive, and valuable impacts on society is to generate global (also called “horizontal”) communication campaigns that include various actions throughout the year.
In this way, the overall message you want to send to society will always be present in any action taken during the campaign’s duration. With each action, more values, messages, or calls to action are added, but always under the same broad image and message that will gradually resonate with society.
Of course, to generate global campaigns, the first step is to have a clear business strategy and objectives to achieve. From this, a communication plan will be developed that will include the entire campaign and the various actions within it. With this organized structure, aligned with the company or entity’s values, successful global campaigns can be defined that sow the seeds of the objectives we want to achieve in society.
If we are consistent with our business strategy, each small action will maintain the public’s attention, reinforce the overall message, and add other complementary messages that will build on and reinforce the initial one.
In this sense, at Angelgráfico, we have designed a wide variety of global campaigns for our clients, both corporate and public. In this regard, we would like to highlight the “En Igualtat, ni un pas enrere” campaign, designed for the current term of the Aldaia city council.
This campaign began with the presentation of the campaign itself and the designed image, with a message of clear support for equality between men and women. For this campaign, we are developing other actions that complement the initial message and, above all, encourage the public to join the campaign and rally behind the cause to achieve true equality together.
Some of the actions designed to date include a display of purple, violet, and white ribbons, generated through the collaboration of citizens who placed their ribbons in support of equality on a platform, or the design of awards given to some people in Aldaia in recognition of their contributions to equality.
This is just one example of a global campaign that always yields the desired results, as the public receives the same message through different actions throughout the year.
If you would like to learn about our other global campaigns and design one for your company or organization, call us and we will advise you.
