A company’s values as a corporate identity
Our values define us and are the foundation of our goals and motivations in life. The same thing happens with companies. A company’s values define its objectives, what it does, and how it does it.
And not only that. Because those values will be its calling card and the reason why its customers will trust the company and its products.
Therefore, the foundation on which a company’s activity, strategy, and communication must be based will always be its values. Hence, it is so important to define them in advance and convey them to society.
Because today, with such a wide variety of products and services, we no longer buy with our heads but with our hearts. We buy experiences and look for added value in each product that the competition doesn’t have.
Therefore, it is essential that a company’s corporate identity is based on its values and that they are reflected in all media and tools, such as its website, social media, or any other media the company uses.
At Angelgráfico, we base our designs and campaigns on each company’s values so that, through their corporate identity, they convey these values to society in everything they do and say. One of the demands of today’s society is that companies’ activities be based on a solid foundation that guarantees care for people and the environment.
A company that only focuses on production and making money won’t have a good reputation. It may sell, but it won’t be able to win people over.
Página web de Teconaut, desarrollada por Angelgráfico.
Other values that society demands from brands today are quality, teamwork, sustainability, and respect for people, animals, and nature. In this sense, design and communication professionals also have a responsibility to advise our clients on the development of their values.
We like to be involved in each project, and to do so, it’s essential that our values align with those of our clients to generate strong networks of companies and professionals committed to our environment.
Thus, in this last month, to cite an example, we developed the website for Teconaut, a European project working to bring sustainability to the nautical sector. If you’d like to learn about our most emblematic projects, call us, and we’d be happy to meet you and tell you how we work.
And as you know: without values, there is no paradise.
